By Sharon Smith | Business | March 11, 2025
The fast-fashion empire Forever 21, once the go-to brand for budget-conscious trendsetters, is in crisis mode again. The retailer has announced the closure of 200 stores across the U.S. following its second bankruptcy filing, marking yet another blow to the struggling brick-and-mortar retail industry.
As part of its restructuring, Forever 21 is offering steep discounts—up to 40%—to clear out inventory before shutting down locations. Additionally, nearly 700 employees will be laid off as the company scales back operations in states like California and Pennsylvania.
Once a powerhouse in the world of affordable fashion, Forever 21 has struggled to compete with digital-first brands like Shein and Temu. Its failure to fully embrace the e-commerce boom and shifting consumer shopping habits has placed it in an increasingly difficult financial position.
While the brand remains operational, its long-term survival remains uncertain. Can Forever 21 make a comeback, or is this the beginning of the end for one of the most recognizable names in fast fashion?
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